Overll's was one of the Fortitude Valley's grand department stores, situated on Brunswick adjacent to the Brunswick St (Fortitude Valley) rail station. The Overall's building still stands today, the original building burnt to the ground and was rebuilt in the late 1920's. This advertisement is titled "All Roads Lead to Overall's Toy Town". Below are the toy names and descriptions as they appeared in the advertisement, note the gender bias for the millet brooms which are described as being for "for budding young housewives" and plastic spaceman helmets are "Super for Boys".
Cylcops Sixty (Car) Suitable for Kiddies 3 to 7 years, easy to use, ball bearing type, 8" Disc Wheel. Cyclops Tricycle For children 4 to 7 years. 16-inch rubber tyred front wheel. Rubber Tyred Pram With adj. canvas hood and strong metal body. Repeating Pistol 11/9 full Size, with ivory steer handle. Scooter For Children 2 to 4 Years, safe 3 rubber tyred wheels. Spaceman helmet. Super for Boys! New Spaceman Helmets, in bright colours. 24 Piece Combination Chess & Draughtsmen. Metal 'Grenadiers' Six soldiers and sentry box. 3 Interesting Picture Puzzles in Box. Mechanical Racer, Drum Brightly Coloured 7½-inch Drums, complete with 2 sticks. Cyclops Metal Garden Sets with strong wooden handles. Useful Millet Brooms for budding young housewives. Duck Shooting Game. Lots of fun for all and perfectly safe as gun shoots harmless rubber bands.
Citations:
1953 'Advertising.', The Courier-Mail (Brisbane, Qld. : 1933-1954), 12 November, p. 4, viewed 10 April, 2011, http://nla.gov.au/nla.news-article51076610
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