Where is the EKKA? Brisbane Exhibition Newspaper Mastheads 1913 1932.

This series of mastheads are from the Brisbane Courier 1913- 1932, beautifully hand drawn illustrations, the masthead of 1932 has a photograph image included. So where is the EKKA? The earliest newspaper references to the exhibition being referred to as EKKA seems to be just after WWII. My speculation is that it was invented by the tabloid newspapers. Brisbane's first true tabloid newspaper was "The Truth" which started publishing in the late 1930's. The word EKKA would have fitted easily on a tabloid size newspaper masthead or banner, and newspaper typsetters would have saved more than half the time setting the word EKKA as compred to exhibition.